Vice President of Audience, Partner at the Native Advertising Institute
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is a partner and VP of Audience at the Native Advertising Institute, a global think tank dedicated to advancing native advertising as a discipline.
He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School.
A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today.
He has been creating profitable online campaigns for over 15 years for some of the World’s most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone.
Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.