Internationale Keynote: The Past, Present and Future of Native Advertising


This presentation will explore native advertising’s timeline of existence, while postulating its future from a content marketing perspective.

Learning from the mistakes of the past and present will help audience members to get the most from their present-day native advertising and take it with them into the future. By exploring real case studies, the presentation will look at what great native advertising looks like and how it’s done. It will also look at potential threats, trends and the overall outlook for native.

Ort: Waldorf Stage Datum: 08.03.2017 Zeit: 09:45 - 10:15 Chad Pollitt Speaker CMCX 2017 Chad Pollitt